The work
I’ve written for websites since the last millennium (personally), and professionally for the last fifteen years. During that time, I’ve audited, planned, written, and reported on website content for dozens of businesses across all sorts of industries and target audiences.
My content writing service is based in Newcastle upon Tyne, but I’ve worked alongside clients across the world. Here is a selection of recent client work, across a diverse range sectors and content types.
Healthcare and medical
Improving category content performance for a care home equipment supplier
Category and product content, blog schedule and production, content strategy
Localised EEAT project covering condition pages for a healthcare provider
Local content at scale, EEAT recommendations, supporting blog content
Addressing targeting, expertise, and competitor gaps in content for a healthcare provider
Detailed service pages, content gap analysis, audit and production or supporting blog content
New website launch with expert-led content
Full web content development for a new site, blog strategy and writing with expert interview, revealing keyword research
Technical report writing for a healthcare SaaS
Distillation of technical content for a non-technical audience, proofreading, using structured content formats
Adding expertise and depth of detail to service pages
Creation of new sub-service pages, optimisation of existing pages, supporting blog content
Fashion
Taking a fashion brand to its first £100k month with newfound search traffic
Content strategy for Shopify category pages, restructuring of products and categories for better user and search performance
Helping a clothing retailer shift their business model online over COVID
Ecommerce content from a standing start, blog consultancy, using content as part of a much wider ecommerce mix
Launching organic search as a channel in a wide mix for a fast fashion retailer
Keyword research & content mapping, category content page creation, wider marketing material content
Food, drinks, hospitality
Local editorial content for a niche audience
Opinion-based blog content, editorial writing and features with extensive keyword research, content design, and test and learn
Addressing content gaps across the funnel for a food & drinks business
Expansion of category page targeting, adding depth and expertise to all pages, supporting with upper funnel blogs
Engaging B2B customers with ecommerce content for a catering supplier
Core ecommerce content covering products, categories, and blog content
Property
Development of high-priority service pages
Planning, writing, and publishing service pages, alongside a supporting blog schedule
Raising awareness of a market disrupt with full-funnel content
In-depth service pages, long-term blog schedule and writing, publishing
Bolstering PPC efforts with organic search content
Opinion-based blog content, editorial writing and features with extensive keyword research, content design, and test and learn
Finance, insurance, banking
Awareness-raising content production across categories and blogs
Extensive keyword and user research, content optimisation for key service pages, supporting blog content
Disruptive startup content targeting multiple industries and buyers
SaaS website content, weekly blogs, other marketing content such as press releases, social and email
Full website content for a pre-launch financial services business
New website content production, and supporting blog schedule, competitor analysis
Other professional services
Mixed awareness-based marketing collateral
Production of several weekly blogs, email and social media content
Service page and blog content development
Full website content production blog schedule and writing, offline / PR & marketing materials
Large scale government content audit
Large-scale content audit
Recommendations for content pruning, consolidation, rationalisation across three sites, new page development
A selection of everything else
Revamping financial services content ahead of a rebrand
Product & key page optimisation, full-site content audit identifying next steps for all pages
Auditing the work of an incumbent agency
Main service and product page optimisation, audit and updates to blog content for improved performance, local pages
Ensuring SEO continuity over a website migration
Full migration of content to new website, benchmark of existing content and performance, consultancy
Education content audit to understand a traffic decline
Comprehensive content audit, with recommendations for cleanup, consolidation, pruning, and future production
Creating best in class website content for a storage business
Development of service page content, local pages, as well as guides and blogs.
Content planning to drive retail awareness of a luxury brand
Blog content rationalisation, extensive research, and content briefs for internal team
Full marketing mix content for an ecommerce subscription site
Product descriptions, blog content planning, print materials, case studies, etc.
Expert ecommerce content for a luxury watch retailer
Layers of ecommerce category content, blog strategy and briefing, general web copy
Auditing seven years of blog posts for a beauty brand
KPI mapping, feasibility, content cleanup, performance review, and measurement framework setup
Website migration with full funnel ecommerce content for a homeware brand
Ecommerce category and blog content, migration to new platform, wider content marketing
SEO-focussed web content
Core service page content, blog content briefing, production, and reporting on content as a channel
Content updates for a website migration
Local service page content, product page development, content auditing and monthly reporting dashboard creation
In-depth content audit ahead of a new site build
Large-scale audit including competitor analysis, key recommendations for content design on a new site to fill SEO gaps
Website migration and full-funnel content optimisation
Migration to a new platform, ongoing content work across ecommerce categories and blogs
Ecommerce content to recover from a poor replatforming
Content strategy for ecommerce facet pages, seasonal content strategy and briefing to internal team
Haven’t found what you want?
Mostly owing to client confidentiality, this is just a small selection of the content I’ve written for sites over the past fifteen years. If you are looking for specific examples you don’t see here, or need samples of any of the work above, please get in touch and I’d love to chat about your requirements.
I’ve helped a business like yours grow with better website content
Whether increasing ecommerce traffic, developing better service landing pages, or just getting started — I can help transform your website content to make it more useful to customers and search engines.