Fresh words for your website, focussed on driving performance
Whether you’re clueless on where to start with website content, or a well-versed marketing agency looking for additional support, here’s how we can work together to improve the performance of your website’s content.
How can content help you achieve your business goals?
Content writing
Every website needs content. Perhaps you’re building a new page or site, or just need help with written content on an ongoing basis. It’s time-consuming, and a specialist skill. Some things I can help with are:
- Blog posts: SEO-focussed blog posts, driving awareness and further website engagement on a regular basis
- Website content: site content for a new site launch, new and refreshed service pages, ecommerce category pages and product descriptions
- Other website marketing content: awards entries, press releases, case studies, proposals, and reports
Content strategy
Not sure where to begin? So many businesses go blindly into blogging, but start with a well-considered content strategy that considers your business objectives and the performance will follow.
- Defining content goals & KPIs: does (and can) website content help you reach your business goals?
- Content planning: mapping out content, your target audiences, and scheduling future activity
- Themes and topics: what is your target audience interested in? What formats do they prefer? And do you have a content calendar for a suitable time period?
Content auditing
Creating content is one thing, but understanding its tangible impact and whether it’s performing as desired is beyond the reach and remit of many businesses.
- Understanding current content performance: is it driving performance? What should be culled, consolidated, or optimised?
- Content optimisation: which content needs a helping hand to drive performance?
- Reporting: is content visible, discoverable, engaging, working!? Measurement on a per-article, per-category, per-format, or higher-level view.
What I don’t offer…
It’s a subtle distinction, but content writing and copywriting are often considered separate disciplines. I don’t offer, but can refer you to other skilled writers, for things like:
- Ad copywriting
- Short form writing
- Social media content writing
- ‘Clickbait’ copy
- Email marketing content
- Taglines, slogans, etc.
- Microcopy / CRO testing
Why choose Spearmint Copy?
If you know anything about website content, you’ll have likely heard about the importance of Experience, Expertise, Authority and Trust. Well, if it’s good enough for Google, it’s good enough for me.
Alongside that, here’s a few reasons why businesses like yours have chosen to work with me over the years:
- Significantly better value than working with agencies who have to cover expensive offices, team socials, ancillary positions, etc.
- In a saturated market of freelance copywriters, my distinction is content performance. Not just fluff because your MD recently read Ogilvy on Advertising.
- I’ve likely worked with a business similar to yours, so understand the pitfalls and no-nos of your industry. Here’s a few from the past.
- Long-term contracts are so 2018. No business wants to be on retainer for twenty-four months. Let’s be sensible and get the work done efficiently, and effectively.
- Really interested in the who and the why? Here’s some more on that.
Who can benefit from content support?
Marketing agencies
I know you’re overstretched and under-resourced, so I can offer resource flexibility where and when it’s needed.
SMEs and startups
Not sure where to start, or don’t want to make a hiring commitment? No problem — outsource your words.
Busy in-house teams
Covering staff leave, larger projects, or just helping out where you need additional capacity.
Haven’t got the time, resource, or skills in-house to deliver content to the standard you always wanted?
These mint people said this about working together
Frequently Asked
Questions
Finding a great content writer that works just how your business needs to can be tough. And that’s anywhere, never mind locally here in Newcastle. I know, because I’ve worked with freelancers for the last fifteen years. So let me help address your initial concerns, but as with most things, if you have specific questions, the best way to address them is to talk directly to me about it.
How much does it cost to hire you?
The million pound question. It depends — each project is unique, but to give an illustration of cost, my day rate is £450 per day.
Find out more about how much you should expect to pay for content writing here.
Is your list of services comprehensive?
No! If it has to do with website content, I’ve probably got experience with it. From wider translation projects, governance and guideline creation, to reporting on content performance, keyword research, and content gap analysis, I can most likely help you get the most out of the words on your website. If I haven’t referenced it, just ask.
How does billing work?
I try to keep it as simple as possible — so use a simple billing system which allows you to pay for services on a monthly basis, or per-project.
Why would I not hire a ‘proper’ copywriter?
Traditional copywriters have a use, for sure! They’re great. But oftentimes, it’s not about content that drives search performance. Let’s chat about the nuances of this.
How do you prefer to work?
It depends. Some projects work best as one-and-done. Other clients prefer to work on a retained basis, and time can be split across multiple tasks, or evolving requirements. We can figure this out.
Do you work alongside existing content teams?
Of course! One of the most common ways to work with clients is to complement their existing content team, either from an SEO perspective or just to offer some extra resource when time is tough.
How do you understand my target audience?
Years of experience. That, and as much information as you can share about who you’re trying to communicate with. Tone of voice docs, customer profiling, and buyer personas are all examples of things that are great to help understand what your audience wants to hear.
Do I get revisions and version control?
Absolutely. Working on those latter stages of a project and ironing out the finer details are often the most important, so everything is tracked and can be rolled back or replayed.
What are your ways of working?
Whatever works best for you. Personally, I love a combo of Trello and Google’s ecosystem of productivity tools. But many clients use tools like Office365, Dropbox, and I’m happy to work in the way that’s best for you.
Do you only work with Newcastle / North East businesses?
Absolutely not. It’s great to be a convenient distance away to bounce ideas around and I love that way of working, but online calls and collaboration tools make things easier than ever.
Do you understand the implications of SEO?
I’ve worked in SEO-specific roles for more than ten years. It’s a core tenet of my offering, and the performance of my content underpins everything. From keyword research to internal linking, you’re in safe hands (and saving money on SEO) when it comes to my content.
I have another question not listed here…
Let’s have a chat and you can ask any sensitive questions around NDAs, payment terms, content ownership or anything else not listed here.