End-to-end content strategy and writing services to make your words work harder
Whether you’re a small business that doesn’t have time to think about website content, or an agency looking for specialist or outsourced support, here’s how we can work together to improve the performance of your content — and your business with measurable results.
How can I help your business with content?
Content writing
Getting words out of your head and down on the page is often the hardest part. Every business and every website needs content. Perhaps you’re building a new page or site, or just need help with written content on an ongoing basis. It’s time-consuming, and a specialist skill, across dozens of areas.
Content auditing
Creating content is one thing, but understanding its tangible impact and whether it’s performing as desired is beyond the reach and remit of many businesses.
Reporting & measurement
Almost every business is creating content. But very few measure it in a meaningful way.
Competitor research
Understanding how your competitors use content can help steer feasibility and understand the resource required for you to succeed.
Management
Sometimes just getting that content live on the site is a headache in itself. Allow me to manage and upload your catalogued content, so that you can focus on running your business.
Content strategy
Not sure where to begin? So many businesses go blindly into blogging or a website build, but start with a well-considered content strategy that considers your business objectives and the performance will follow.
Who can benefit from content support?
Marketing agencies
I know you’re overstretched and under-resourced, so I can offer resource flexibility where and when it’s needed.
SMEs and startups
Not sure where to start, or don’t want to make a hiring commitment? No problem — outsource your words.
Busy in-house teams
Covering staff leave, larger projects, specialist skill gaps, or just helping out where you need additional capacity.
Haven’t got the time, resource, or skills in-house to deliver content to the standard you always wanted?
Why choose to work with a freelance content strategist?
A few reasons why businesses like yours have chosen to work with me over the years:
- I’ve worked in busy marketing agencies for more than a decade, planning, writing and managing SEO-focussed content
- As well as another five years in-house at startups and SMEs outside of that, covering the whole marketing mix — but specialising in content
- I’ve written for diverse audiences across dozens of industries
- So you get all of the expertise of an agency, with more agility, and direct communications, at a fraction of the cost
Some mint work I’ve done in the past
FASHION — ECOMMERCE
Getting a fashion brand started with ecommerce content for SEO
FINANCIAL SERVICES STARTUP
Beating global giants with a targeted content strategy and disruptive content
LOCAL AUTHORITY