Past work
I’ve written for websites since the last millennium, and produced marketing collateral for the past fifteen years. During that time, I’ve audited, planned, written, and reported on website content for dozens of businesses across all sorts of industries and target audiences.
My content writing service is based in Newcastle upon Tyne, but I’ve worked alongside clients across the world. Here is a slice of the ones I’ve recently provided a range of content services to.
Healthcare and medical
B2B | Healthcare
Improving category page content performance
- Ecommerce category page content
- Blog schedule and content production
- Product optimisation
B2C | Healthcare
Localised EEAT content project
- Localised content at scale
- EEAT-specific content optimisation
- Supporting blog content per-category
B2C | Healthcare
Addressing targeting, expertise, and competitor gaps in content
- In-depth service page content
- Supporting blog content audit of existing activity and production
B2B & B2C | Healthcare
New website, and full-funnel marketing mix content
- Full website content development
- Low-level blog content
- Press and wider marketing material content
B2C | Healthcare
Technical report writing for SaaS
- Distillation of technical content
- Proofreading, lowering reading age
- Structured content format
B2C | Healthcare
Adding expertise and depth to service pages
- New service page creation
- Optimisation of existing pages
- Supporting blog content
Fashion
B2C | Fashion
Taking a business to its first £100k month
- Ecommerce content: focusing on categories
- Content research and restructuring of site
B2C | Fashion
Helping a fashion retailer sell online over COVID
- Ecommerce content
- Blog consultancy
- Content structuring and organisation
B2C | Fashion
Kickstarter SEO content project
- Keyword research & content mapping
- Category page content
- Wider marketing material content
Food, drinks, hospitality
B2C | Entertainment
Editorial content for a niche audience
- Opinion-based blog content
- Extensive keyword targeting, test and learn, and reporting
B2C & B2B | Food & Drink
Filling SEO content gaps
- Expansion of category page targeting
- Adding depth to service pages
- Supporting blog content
B2B | Food & Drink
Engaging B2B customers with ecommerce content
- Ecommerce category content
- Linked blog content
- Product descriptions
Property
B2B | Property
Raising awareness of a market disruptor with full-funnel content
- End-to-end service page development
- Full blog schedule and production
B2C | Property
Service page content development
- New service pages
- Supporting blog content
B2B | Property
Using organic search to bolster PPC efforts
- Launch of an upper-funnel blog
- Hyper-local landing page creation
- Keyword research and content audit of existing service page
Finance, insurance, banking
B2C | Finance
Awareness-raising content production across categories and blogs
- Extensive research project
- Content optimisation for service pages
- Supporting blog content for each category
B2C & B2B | Finance
Disruptive startup content targeting multiple industries and buyers
- SaaS website content
- Weekly blog content & planning
- Other marketing content: press, events, social, email
B2B | Finance
Launching a new business with awareness-focused content
- New website content production
- Supporting blog schedule and content
Other professional services
B2C | Legal
Mixed marketing awareness-based content
- Production of multiple weekly blogs
- Email marketing content
- Social media content
B2B | Marketing
Service page and blog content development
- Full website content production
- Supporting blog schedule and production
- Offline / wider press marketing material
B2B & B2C | Public Sector
Large scale government content audit
- Large-scale content audit
- Recommendations for content pruning, consolidation, rationalisation across three sites
- Development of new content pages
A selection of everything else
B2C | Finance
Launching a new financial brand customer website
- Service page optimisation
- Auditing outdated and duplicated content
B2C | Leisure
Auditing the work of an incumbent agency
- Main service and product page optimisation
- Audit and updates to blog content for improved performance
B2B | Software
Ensuring SEO continuity over a website migration
- Full migration of content to new website
- Benchmark of existing content and performance
B2C | Education
Content audit to understand traffic drop
- Complete content audit
- Content cleanup, pruning, consolidation
- Recommended focus areas for further content production
B2B | Construction
Best in-class website content
- Service page content development
- Localised page content
- Supporting blog content
B2C | Home & Garden
A luxury copy content plan to drive retail awareness
- Blog content rationalisation and optimisation
- Blog category research
- Category content briefing
B2C | Entertainment
Full marketing mix content
- Product descriptions
- Low-level blog content
- Print materials, case studies, etc.
B2C | Jewellery
SEO-focused expert content
- Category and product page content
- Blog schedule and briefing
- General website page copy
B2C | Beauty
Auditing seven years of weekly blog posts
- KPI mapping and feasibility study
- Content cleanup and blog consolidation
- Measurement framework setup
B2C | Home & Garden
Full funnel ecommerce content with a website migration
- Ecommerce category & product content
- Content migration to new platform
- Blog schedule and production with content marketing
B2B | Construction
SEO-focused website content
- Service page optimisation
- Blog content planning and production
B2B | Manufacturing
Content updates for website migration
- Localised service page content
- Product page development
- Content auditing and monthly reporting
B2C | Public Transport
Detailed content audit ahead of a new site build
- Large-scale content audit
- Competitor analysis
B2C | Fashion
Website migration and content optimisation
- Migration to new platform
- Ongoing content work
B2C | Fashion
First foray into content planning and production
- Initial ecommerce content
- Seasonal content planning
Haven’t found what you want?
Mostly owing to client confidentiality, this is just a small selection of the content I’ve written for sites over the past fifteen years. If you are looking for specific examples you don’t see here, or need samples of any of the work above, please get in touch and I’d love to chat about your requirements.
I’ve probably helped a business like yours grow with better website content
Whether increasing ecommerce traffic, developing better service landing pages, or just getting started — I can help transform your website content to make it more useful to customers and search engines.