Content writing in Newcastle
Creating authentic website content that performs in search — and cuts through with your customers.
End-to-end content writing management from audience and keyword research, to publication and measurement. Whether you’re a Newcastle business looking to strengthen your online presence or a marketing team that needs specialist content writing support, allow me to take your content headaches off your plate.
“Content is King” — or is it?
Creating effective content consistently requires a content strategy (you do have one, don’t you?), time, and expertise most businesses simply don’t have available by the bucket load. You know you need content, and you know yours could be better. But between running your business and everything else competing for attention, it never gets done properly.
I’ve been writing content for websites since 2010. I made my first website in the previous millennium. 👴🏼
Maybe you’ve tried, and it’s unfinished, or doesn’t tell your story. Perhaps it doesn’t drive the performance you thought it might. Or hired freelancers who didn’t understand your business. Or worked with agencies that promised the world but delivered disappointment. The result? You’re unhappy with your content efforts, even though you know it is so important in nurturing and converting your customers.
In a world where authentic, human words matter more than ever, your content needs to cut through the noise and effectively connect your business to your audience. If you have:
- No time to create content consistently
- No clear content strategy or direction
- Content that doesn’t perform or convert
- Worries about standing out in a world of AI slop
- Generic writing that sounds like it could be anyone
Ready to sort out your content?
What does a content writer actually do?
If you’re here, you know your content needs help. But many of my clients know they need some help with words, but aren’t sure exactly what. From understanding what your audience actually searches for, to crafting content that speaks to them, to tracking what’s working – I can manage it end-to-end. You get content that performs, not just sounds good, without the internal resource drain.
Some of the broader issues I often hear are:
"We don't have the resource or skillset internally to deliver content to the quality I know we should…"
Probably the most common barrier to content quality and performance is simply — who is going to actually do it? Whether it’s internal resource you can’t afford to allocate, or a skillset that doesn’t exist in your business, avoid the overhead of a permanent hire and outsource it.
"My business is writing tons of content, but we're not seeing any impact on traffic or conversions…"
One of the most common frustrations with investing resource into content is lack of performance. It could be the most beautifully conveyed content you’ve ever read, but if it’s not aligned to search, is anyone going to see it?
"We're going to try AI / we've tried AI and it wasn't good…"
I’m increasingly hearing this one. Sure, generative AI can help with ideation, might even be able to sound ‘OK’. But it’s never going to capture the essence of your brand. Or connect with your customers, in the way that you need it to.
"We've made a good start ourselves but it took ages and we need to scale production…"
A great problem to have. If it’s a ramp-up following investment, or just lack of time to do more, knowing that you need to scale is one thing, having someone to deliver it all is another. This is a perfect use case for working with a freelance content writer.
The bloody enormous white elephant in the room: AI / LLMs
Everyone and their dog has an opinion about ChatGPT, Claude, Perplexity, et al. A lot of hype, unfounded opinion, and unnecessary hate for the em dash. I use AI in my workflow, and it makes me more efficient and more effective. But if you’re considering using it to create swathes of content…
‘We’ll just use AI to do it’
You’ll get the ShutterStock of website copy. That’s OK, if you want content that is:
- ✅ Fast
- ✅ Cheap
- ✅ Sterile
- ❌ Distinctive
- ❌ Strategic
- ❌ Memorable
- ❌ Representative of your business
vs.
Hiring a human expert
Hiring a human expert means you’l get someone that:
- ✅ Truly understands your business and audience and TOV
- ✅ Thinks strategically, not like a Google Autocomplete
- ✅ Knows when to optimise for search and when to optimise for humans
What types of things do people use content writers for?
Website service and landing pages
Your main services need to be clearly communicated to your customers. From a whole website launch, to individual landing pages, search —and— human friendly content pages that are uniquely you.
Blogs and thought leadership
Longer-form posts or quick informational content — establish topical authority and nurture your customers at every stage of the process. Or those thought leadership pieces you’ve been putting off.
Ecommerce categories & product pages
Cornerstones to your ecommerce performance. Persuasive, scannable content that sells, both for single-SKU sites, or those with 10,000 products and variants.
Case studies & award entries
Showcase your best success stories with data-driven results, building credibility. Then highlight them in an award-winning entry to get wider recognition for your brilliant results.
Other sales & marketing collateral
White papers, ebooks & lead magnets, sales collateral, brochures, infographics, product sheets, manuals, FAQs, press releases, (nearly) anything you can think of.
What I don’t offer
Social media content
OOH copy
Ad copy
Scriptwriting
I can refer you to some wonderful partners that do offer these.
What types of businesses commonly outsource content writing?
Marketing agencies
I get it. I’ve been there (for more than a decade). You need some additional help with minimal fuss that’s focussed on deliverables. Whether it’s just the finished doc you need, or an outsourced SEO content service, I can handle it end-to-end, seamlessly extending your team’s capabilities without the overhead.
SMEs & founder-led businesses
You’ve got enough on your plate. Let me write your content as a one-off project, or on monthly retainer because you might not have the time, exercise, or inclination — but know how important it is.
In-house marketing teams
Busy marketing teams often need specialist skills, whether that’s in a certain type of content, or just extra hands for execution. I slot in where you need support most, as an extension of your team, understanding your nuances and communication styles.
Content writing that puts performance front and centre, without the usual SEO trickery
I’m of the belief that there are two camps when it comes to writing content for websites:
- Old-school copywriters that are 10/10 on puns and creativity. But your beautiful website content won’t be seen by anyone.
- SEO-shysters that will briefly rank you #. Probably with white LLM text on a white background, and haven’t got a clue about your customers, your business, and why they matter.
I’d like to slot myself in right between the two.
Content that connects with your audience, and drives performance in search. For me, content which takes into account SEO has never changed — it’s about creating helpful, engaging content that is informed by research, written for humans, and structured in a way that search engines understand.
Content that connects with your audience AND performs in search.
It’s what I do.
How does it work?
Of course this depends on whether you just need a quick deliverable, or don’t know where to start (probably with a content strategy). But for most cases, expect the process to look something like:
1. Discovery call & goals
Chat through your requirements and I can ascertain your goals, timelines, understand your business and your audience. I research what your customers are searching for and develop a content plan that works for you.
2. Research & content brief
I’ll provide a brief which outlines the structure and underlying research behind the article. You can see current performance, competitors, formats required, and lots of other BI that’ll help steer the content direction.
3. First draft & revisions
Once you’ve approved the brief, I can start writing some content! With an extensive brief, we’d expect the first draft to be close to what you need, but if not, we’ll make the required revisions to ensure it is peak as soon as it goes live.
4. Publication & performance
If you’d like, I can upload the content, and measure how it performs for you. For larger projects, this can involve keeping a content management system updated, and making further amends and updated if necessary.
How much does it cost work with a freelance content writer?
It depends. But it’s fairly straightforward:
By the hour
Works for individual articles, single web pages, or smaller projects. Ideal for specific needs or testing the waters before committing to ongoing work.
Best for: Businesses with occasional content needs, ad-hoc content needs
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Monthly retainer
Consistent content delivery – at a cadence that works for you. Within this, we can incorporate measurement, strategy, publication, and whatever needs to happen for you to meet your business content goals.
Best for: Medium–long terms needs, growing businesses, or wider reaching, multi-asset projects
One-off projects
Perhaps it’s a new website launch, a content refresh, or a ton of product descriptions at once. One size does not fit all.
Best for: Complex or specific requirements
About Me
I’m a content strategist and writer based in Newcastle upon Tyne, working with businesses across the North East and across the world.
I worked in marketing agencies for more than a decade, as well as five years in-house, and have written content dozens of businesses, hundreds of sites, thousands of pages, collectively millions of words.
I focus on performance-driven content for businesses that value results over fluff. If you need someone who understands the how and the why, let’s talk.
Frequently asked questions about content writing
Bad content can be expensive, great content is priceless
Whether you’re a Newcastle business that needs a complete content overhaul or a marketing team looking for specialist support, I take content off your plate. From strategy to execution to results – it’s all handled.
Let’s have a 20-minute conversation about what you actually need and how I can help. No sales pitch – just an honest discussion about whether this is a good fit.
Local to Newcastle? I’m based in Newcastle upon Tyne and happy to meet face–to-face or work entirely remotely – whatever suits you.