Past work
Having written for websites since the last millennium, I’ve audited, planned, written, and reported on website content for dozens of businesses across all sorts of industries, verticals, and target audiences.
My content writing service is based in Newcastle upon Tyne, but I’ve worked without issue with clients across the world. Here is a slice of the ones I’ve recently provided a range of content services for.
B2C Audiences
Healthcare company
Ecomm | Consideration
Category page content, blogs for a healthcare equipment provider
Furniture business
Ecomm | Full-funnel
Category page content, product descriptions, and blog schedule for a furniture company
Women’s beauty business
Ecomm | Consideration
Content audit of existing content and content plan creation for a skincare site
Luxury homewares company
Ecomm | Consideration
Category page content, product descriptions, and blog auditing, schedule creation, and reporting
Education training provider
Ecomm | Conversion
Full content audit, content consolidation and further recommendations for an online education company
Women’s fast fashion company
Ecomm | Consideration
Content auditing and planning for e-commerce category pages, and blog content
Magazine company
Ecomm | Awareness
Product descriptions, weekly blogs, main website category content for a magazine retailer
Personal legal firm
Lead Gen | Awareness
Weekly blogs, and main website service page content auditing and production for a group of legal firms
Financial startup
Lead gen | Full-funnel
Complete website content, content audit, blog planning, schedule and writing for a financial SaaS business
Luxury watch retailer
Ecomm | Full-funnel
Content planning and auditing, ecommerce category page content, product descriptions, website copy for organic search landing pages for a watch retailer
Financial services
Lead Gen | Consideration
Awareness blog content, and commercial service page content auditing and briefing for an FS institution
Food & drinks business
Ecomm | Conversion
Main website page content, content auditing and reporting, blog planning, schedule and writing for a consumer and B2B F&B startup
Healthcare company
Lead Gen | Awareness
Website content for key services, and ongoing blog content for a series of clinics
Local authority
B2C / B2B | Informational
In-depth content audit, and content design for a critical section of a council website
Regional food blogging
Editorial
Newcastle-focussed food blogging; content research, production, and auditing for my local food blog
B2B Audiences
Commercial property company
Lead Gen | Awareness
Content planning and auditing, weekly blog content, service page creation, landing page content for organic search for a commercial property agent
SaaS healthcare business
Technical Writing
In-depth, technical instruction manual writing for a provider of healthcare software to a B2B audience
Manufacturing business
Technical | Awareness
Full website content, and monthly blogging for a transport logistics business
Marketing agencies
Lead Gen | Awareness
Blog content and service pages for marketing agencies I’ve worked full-time for
SaaS financial services startup
Lead Gen | Consideration
Awareness driving blog content, as well as key service page content for an insurance startup
Food and drinks equipment provider
Ecomm | Consideration
Category page content, and blog posts for a F&B equipment provider to the trade
Haven’t found what you want?
Mostly owing to client confidentiality, this is just a small selection of the content I’ve written for sites over the past fifteen years. If you are looking for specific examples you don’t see here, or need samples of any of the work above, please get in touch and I’d love to chat about your requirements.